Hubba Joe, campaign
spokesperson © karactaz

Sexual health campaign makes innovative use of a website and game to attract and involve its young target audience.

Working with the New Zealand Ministry of Health, we designed this website and game to accompany a mainstream TV and print campaign. *

The game features a role-playing interaction. "Players" adopt a persona, choose a partner, make behavioural choices and discover the health outcomes.

The website offers detailed information about sexual health in an accessible interface which reflects the design of the campaign.

* http://www.hubba.co.nz/