The subtle animation in these banners was designed to emphasise the spectacular Highlands setting.

One of the biggest challenges in designing and producing flash advertising banners is to preserve the quality of photographic imagery while staying within the bandwidth restrictions imposed by most online advertising providers.

This campaign for the Highlands was featured on several prominent online advertising sites in New Zealand. To preserve the quality of the photographs while keeping file size down, we designed an economical version of the animation style we used for the Highlands website.

See all banners at full size