Pioneering self-service Customer Relationship Management.

The first retail loyalty and CRM kiosk deployment in New Zealand.

Moore Wilsons developed in-house a back end and inventory system Phosphor Essence designed and implemented the self-service front end.

The system is designed to recognize and reward individual customers based on a real-time analysis of their buying patterns.

Content management enables total flexibility in timing and nature of offers, as well as points look-up for each customer.