AucklandDoctors.co.nz focuses on providing easy access to administrative functions and support for existing RMOs (Resident Medical Officers), and attracting doctors overseas to work in Auckland. To meet the brief of ‘humorous, not stodgy’ Phosphor designers combined existing and new photography with heavily altered stock images to create the quirky look and feel.

The site is updated through the Umbraco CMS, and also links to Taleo, the employment management software used by the group. Role based security allows each section to be updated by the relevant department. The CMS allows updating of page items and widgets as well as text and images.

The Auckland Doctors Twitter feed is displayed on the site and keeps existing and prospective employees up to date with news and information regarding health issues, activities across the region and topical information.

Search Engine Optimisation has been considered within the architecture, with landing pages designed for each discipline, both for organic search results and as a target for AdWords advertising. The site has shown a noticeable increase in usage since the new site was launched.

Testimonial:
From the very beginning Phosphor has been fantastic. A realistic pitch that bowled us over instantly was a great start. They got what we wanted and produced a quirky but very functional website. Feedback from the users has been good.

Cath and the team have assisted us through the whole process and are always so accommodating when we want to alter, add or amend bits to the site. The noticeable numbers in traffic coming to the site since we engaged with ad word campaigns has been great, and we will continue to build upon this success.

Umbraco is easy to use. This was a must have when we considered changing the site. The compartments are easy to navigate, documents, uploads etc are all easy to do, as are minor changes to the site that we can control. Our Facebook feeds to our Twitter page and this keeps the site fresh each week.

Phosphor is a great company to work with. They direct, offer advice, listen and work in collaboration with us. I would be happy to recommend them to any company, large or small.