The challenge: to create a website with elegance and clarity in keeping with the products offered, yet providing complex functionality.

The Glamuzina group is New Zealand's leading supplier of ear piercing instruments and studs. With a stock of many thousands of items, the online purchase sytem needed to connect directly to the company's Exchequer inventory control and accounting system.

In addition to processing orders, the solution we provided allows stock updates to be automatically mirrored on the live website. Other benefits are:

• Differential pricing and variable stock trees adjust according to customer
• An innovative shopping cart copes with orders containing many line items, return orders, and the ability to look at families of products while in the ordering system.
• Keyword search and stock-tree views of the range facilitate speedy and effortless ordering