A print magazine about New Zealand travel and culture targeted at the U.S. market, New Zealand Magazine wanted a website that would initially serve as an inducement to potential readers to buy the magazine by allowing editors to upload articles and images.  However, their long-term goal of growing the site into a primary product was a key aspect that dictated how this site was built.

Adapting the Open Source Framework DotNetNuke to the site’s specific needs, our developers created an easily extendable and transportable base structure, with a customised content management system.  The immediate need for the ability to repurpose print articles and upload them in a format suited for the Web was satisfied by creating article templates that the editors could duplicate every time a new story needed to be uploaded.  The layout of the templates makes it possible to use magazine style pull-quotes to draw attention to key points and to incorporate as many images as necessary without interrupting the flow of the text.

"As a budding business, New Zealand Magazine needed a cost-effective means of managing web content that would also be scalable as the business grew. Phosphor Essence was able to innovate within our budget, and produced a solution that is beautiful in its simplicity: They rolled our existing site into the open-source DotNetNuke, effectively handing us an intuitive, feature-rich content management platform that can be manipulated by any of our small staff. Phosphor's ability to understand our limitations and work with our existing web assets was invaluable in this process. They were smart, fast and flexible — and simply delivered exactly what we needed."

Greg Frame
Former Editor for New Zealand Magazine