Digital Signage Overview
With hardware prices going down and screen sizes going up, digital signage is an attractive option for delivering media rich messages.
Improved Shopping Experience
A New Zealand Pharmacy ran a pilot trial in 2005 and found:
- 78% of viewers thought the network improved the shopping experience
- 49% said they would be more likely to buy a product if they had seen it on the screens
Higher Sales
A central Auckland supermarket advertised a cereal, including a special offer and saw an exceptional increase in sales of 224% against a 32% increase at a location with no screens. In another example, a discounted energy drink saw sales increase by 146% compared to 70% in a store without.
Digital Signage is growing fast
In recent UK studies, industry watcher AKA.TV, found that narrowcasting media companies estimated their business was worth about 10 to 15 million pounds per annum ($25 to $38 million New Zealand dollars) and was roughly doubling each year.
In the US , advertisers have been paying up to US$292,000 for a single ad slot running over four weeks on the Wal Mart TV - now the fifth-largest television network in the country.
Intellicast: Digital Signage You Control
Play all your existing and new media: It has playback options for a huge range of media types and formats (SWF, MPEG, Quicktime, JPG, PNG, TIFF, GIF, PDF and more)
Set the Schedule easily Scheduling and monitoring are managed using a windows based application by the client or via our hosting facility. A powerful security subsystem provides protection and integrity for content.
- High quality digital signal
- Extended range from server
- Enhanced security for your content
- One player can feed up to 50 screens at a site
- Content management system with customer options - full DIY or centrally controlled and updated
Full Schedule Control: Hourly, Daily, Weekly
- Multiple schedules allow complete control
- Schedule different content for different times of day
- Target different content to different servers
More about Intellicast Sequencer
New! Intellicast Lite Player
Full schedule control for flash, video and images.
Intellicast Lite Player gives you all the benefits of Intellicast for the three main media types: SWF, WMV, and the main image types: JPEG, BMP, GIF, PNG.
Related Case Studies
New Zealand Racing Board (TAB)
Downloads
intellicast pdf(pdf file, 0.5MB)
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