Kiosk Applications: Customer Loyalty
Customer loyalty applications allow customers to view their points or change account details in-store as well as on the web. Barcoded special offers can be delivered at point of purchase.
Customer loyalty schemes have taken off in recent times. The ability to deliver these systems via a kiosk has also made a big impact in the global market. Retailers are having to compete on customer service and experience more than ever.
Some problems have been experienced by retailers in delivering loyalty systems via an existing Point Of Sale platform.
- Large numbers of customers querying their points balance in the checkout lanes makes for congestion and frustration.
- Customers want to check their status before they start their shopping rather than at the end when they are leaving the store.
Joining a loyalty scheme can also take valuable time and staff in a retail environment. Change of address, name, and contact details are functions that an unattended self-service kiosk can do effectively and in another part of the store.
Connecting to the POS system is essential. The ability for the store manager or head office to make changes to the way items are redeemed is a critical part of a working loyalty system. There is also a need for these changes to take effect via a WAN to all parts of the retail chain. The kiosk needs to be a part of this communication structure as well.
The customer wants to see what they can get with their points at any time. The store owner wants to make changes and create specific offers to their loyal customers. Ideally the kiosk and POS systems should reflect these changes in real time.
We can integrate loyalty kiosks with your loyalty program, either with a live link or a batch update sent out to the kiosks overnight, allowing the kiosk to show a customer:
- Points balance
- Available rewards
- Targeted offers or messages
We include management software for you or your IT department to monitor the kiosks and get activity reports.
