Online Marketing and SEO
Search Engine Optimisation (SEO) is an essential part of website development. Site structure and CMS set-up can enhance or destroy the possibility to optimise a site.
Even people who know your company and product will often search for your company name on Google rather than try to remember your URL. Customers who are looking for the products you offer may search for them using different phrases than you expect.
Search Engine Optimisation is the process of identifying search keywords and adjusting page copy, titles, and links in suce a way that search engines such as Google are able to index your site for keywords which are appropriate.
Online marketing involves promoting your website online, so that people are more likely to find it directly from advertising. Google AdWords is one of the most effective ways of promoting your website in New Zealand and Australia, where Google is the most widely used search engine by a large margin.
Phosphor Essence offer SEO services and AdWords set up and management.
More information about SEO and AdWords
