After 7 months in business, was getting plenty of visitors and positive feedback. However business owners Andrea Campbell and Alisha Hermon felt that the site could be improved.

Statistics showed that visitors were not using all of the many wedding planning resources and tools on the site, and first time visitors were confused about what they should do when they first arrived at the site. In addition they wanted to differentiate LookLoveWed from new competitors with a stand out design.

Their brief to Phosphor was to create a new home page which clearly explained how the site works to first time visitors. The objectives were to increase the conversion rate of visitors joining the site, increase the use of the wedding tools and resources, and to differentiate LookLoveWed from competitors. The functionality of the original Umbraco site would be preserved.


The design is sophisticated and welcoming, setting LookLoveWed apart from competitors. Statistics show a good increase in numbers of visitors joining the site and more use of the tools and resources.

Phosphor have been a breath of fresh air to work with. They were very quick to understand our technical and design requirements and ongoing have provided first class service. They are very thorough and their technical knowledge is exceptional. We are thrilled to be working with such a great web development team.

Andrea Campbell, Director, LookLoveWed ,,