SKYCITY Entertainment Group Limited is the leading entertainment and gaming business in New Zealand, with a great brand and an iconic status. A New Zealand and Australian listed company, SKYCITY operates casinos in New Zealand (Auckland, Hamilton and Queenstown) and Australia (Adelaide and Darwin), alongside a variety of industry-leading restaurants and bars, luxury hotels and convention centres.

Shifting 6 substantial websites from one CMS into another was a good challenge for our first web development job for SKYCITY several years ago. Since then we have added functionality to the websites, integrating restaurant and hotel bookings and payments.

The new design and CMS update in 2018 focussed on making the customer journey easier and adding more functionality for smoother website update.

The in-room TV application can share content with the website keeping updates in one place

Restaurant pages can be customised to reflect the restaurant brand with a variety of sections which change the look of the page.

The Result

The new design adds clarity and simplicity to complex and extensive content, helping users to easily get directly where they want to be, whether it's booking a hotel room or a restaurant, finding out about room types and tours, buying tickets for the Sky Tower, or finding out what's on this weekend.

SKYCITY continuously undertakes data analysis to determine how our customers were arriving at our Auckland website, and what they were doing when they got there. The analysis led us on a journey to make the typical journey even easier for our customers. We engaged our website partner, Phosphor Essence, to redesign our Auckland website based on these findings, and were blown away with the result.
They took the opportunity to not only optimise the customer journey, but also implement some extremely useful backend features, such as content tagging, content sections and the enhanced media module.

We've had a myriad of positive feedback from our staff and customers, and are extremely happy with our partnership with Phosphor Essence.



Adam Butcher Digital & Online Channel Manager - Skycity ,,